The service was known as ITV Player from its inception until 2015. The service predominantly offers features content from ITV1, as well as ITV Digital channels and some licensed content. ITVX (formerly ITV Hub, and originally known as ITV Player) is a British online video-on-demand service operated by ITV. United Kingdom (ITV2, ITV3, ITV4, ITVBe, CITV, and licensed programming)ĥ December 2008 14 years ago ( 5 December 2008) United Kingdom except northern and central Scotland (ITV1 programming)
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